Craig Newmark observed people on the Net, on the WELL and in Usenet, helping one another out. In early '95, he decided to help out, in a very small way, telling people about cool events around San Francisco like the Anon Salon and Joe's Digital Diner. It spread through word of mouth, and became large enough to demand the use of a list server, majordomo, which required a name. <br><br> After being approached toward the end of '97 about running banner ads, he decided to make craigslist non-commercial. Some things should be about money, some shouldn't, and I make enough doing contract programming." He was joined by other folks who proposed running face-to-face parties to make the sense of virtual community more physical, and who proposed creating a nonprofit foundation as part of craigslist. Craig devoted himself full-time to craigslist in early 1999.